Ease the Juror's Worries About Determining Damages

I recently  learned of a website for defense trial consultants Trial Behavior Consulting. They have a number of articles and presentations they’ve given. Most of the information matches what I already know and shows how to exploit the information from the defense side. Sarah Murray identifies some concerns that jury members have in her article Strategies for Minimizing Damages:
  • Do we really have to make the decision about money?
  • How can we decide what to award?
  • Won’t the judge determine the amount?
  • Won’t you give us guidelines?
  • How can I possibly put a value on a human life?

By helping the jurors determine how to come to an amount, you will be easing their anxieties and helping to get a larger verdict. Let the jury know that you will show them how to calculate and come up with a number. Tell them that the amount of damages should equal the amount of harm.

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