Trial Lawyer Resource Center

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I read an interesting wire service article in the Maryland Daily Record today on Gerry Spence's Trial Lawyers College. Given Gerry Spence's trial record and the verdicts he has obtained, it is hard not to be interested in copying the tactics and strategies he employs. The question is whether his approach can be successfully adopted by other lawyers.

The goal of Gerry Spence's Trial Lawyers College is to teach trial lawyers how to be more successful in the courtroom and to win big verdicts for their clients. One of the fundamental principles of Gerry Spence that has filtered down to the Trial Lawyers College is the idea that personal injury lawyers need to learn how to become good storytellers. Obviously, trying a case well requires lawyers to convincingly convey their client's story to the jury. The methods the Trial College uses range from the unusual to the bizarre. The first step in "How to Be a Storyteller" is having the lawyers reconnect with their emotional selves, and the summer camp atmosphere is supposed to enable this process. The Trial Lawyers College has the attorneys share meals, chores, and talks around the campfire in hopes that they will "rediscover their own humanness."

This may be the most normal aspect of the Trial Lawyers College. During their sessions, lawyers role-play scenes from their own lives while complete strangers play the role of loved ones. They are supposed to use this opportunity to embrace personal pain and hardship and to learn to love themselves. Part career workshop, part therapy session, the College's classes use this psychodrama role-play to enable the attorneys to reconnect with their humanity. Once the participants connect with themselves (or have themselves voluntarily committed), the Trial Lawyers College teaches them to translate this into a connection with their client. The role-play switches from scenes from the lawyers' pasts to scenes from their clients' own lives. The ultimate goal is to enable the attorneys to create opening or closing statements that truly capture the personal impact on the client.

Last night, the 23 point underdog Philadelphia Eagles played a surprisingly close game against the obscenely dominant New England Patriots. The talk after the game was how the rest of the league will now copy Philadelphia's defense schemes against the Patriots. With obvious limitations, this can work in football. But when it comes to connecting with a jury authentically, the copycat game plan can lead you astray.

I wrote a post a while back for the Trial Lawyers Resource Center, commenting on one writer's view that trial lawyers should not wear bowties at trial. My response was essentially that you should wear bowties if you are a bowtie guy because to connect with people, you have to be yourself. Usually I steer clear of such trite advice. But in this case, it really is true. You have to be yourself or at least an authentic ambassador of yourself to connect with skeptical juries whose initial suspicions are mistrust.

There are a lot of successful personal injury lawyers who do not have the same connection to their inner selves and try a very effective personal injury case and can connect with a jury. I believe wholeheartedly in the idea that you need to tell a quality story to the jury. There are about 1000 things everyone can learn about trying a case from Gerry Spence which is why I have read all of his books and why if I had the opportunity and did not have three small kids, I would love to go to the Trial Lawyers College. But if you try to copy his touchy-feely emoting style at trial, you better have the personality to back it up or you are going to fall on your face in front of the jury.