Maryland Injury Lawyer Blog Post on Building a Referral Network for Malpractice and Injury Lawyers
I wrote a blog post this morning on the Maryland Injury Lawyer Blog on how to build a network of referring lawyers for personal injury lawyers.
I note that I left out one obvious piece of advice: have a meaningful blog that is of interest to other lawyers. I believe the Internet is a better vehicle for attracting referring lawyers - particularly out of state lawyers - that it is for injury victims. Referring lawyers are not going to be impressed by your explanation of the accident that occurred on your local highway last night. You need to write about something either use or interest to personal injury lawyers. Another piece of blogging advice I have is stay on message. Keep the focus narrow. No one really cares about your view on whether Obama should take Clinton as his vice-president. When I found myself doing this, I started the Maryland Lawyer Blog which allows me to randomly muse about whatever off topics I want to talk about. But you main blog should stay on the subjects of interest to injury lawyers.
Anyway, read the post (click here) and let me know your thoughts. As long as it is, I threw it up rather quickly so if anyone has an suggested additions or changes, let me know. I'd like to keep adding to it.
Ron: As a lawyer who relies in a large part on referrals, I agree with much of what you said in your blog. In western Pennsylvania were we practice, there is no way to compete with the big advertisers on TV and even in the yellow pages. Developing relationships with other lawyers who don't want to handle cases on a contingent fee basis has worked well for us.
I also agree, there is way your going to compete with the big law firms on TV. I have found providing past clients some money for referrals works very well.